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Guides & Notes

Selling and buying online stores, explained: valuations, price bands, broker fees, and how the 5-day auction format works.

Manifesto
The 14stores Format, Explained
A temporary market instead of a passive listing - 14 slots, five days, open bids, 0%.
11 min
Valuation
Is My Store Worth Anything?
Calculators say zero for young stores. Buyers don't. Three signals - and a free way to see real bids.
8 min
Buyer Logic
Who Buys Small Online Stores?
Niche operators, portfolio owners, first-time buyers skipping the build phase - and why they pay.
8 min
Seller Guide
The Traffic Wall
Why good products die with zero customers: building a store and getting traffic are different jobs - and the three doors out.
9 min
Price Bands
How Much Is a Shopify Store Worth?
What working stores under $50K actually sell for: the price bands and what moves you up one.
7 min
Fee Guide
Broker Fees Compared 2026
From $199 flat to $45,000 commissions. Side-by-side math at $50K, $100K, $300K - what you actually keep.
12 min
Pricing
Asking Price Is a Guess
Businesses sell for ~85% of asking on average. A live valuation is the price the market will actually pay.
7 min
Market Analysis
Marketplace Comparison 2026
Flippa, Empire Flippers, Money Nomad, 14stores - fees, buyers, timeline compared.
15 min
Manifesto
Why Only 14?
Scarcity as a feature: why a capped floor beats an endless feed - for sellers and buyers alike.
6 min
Format
What Is a Live Valuation?
Five days of real bids instead of a guess: how the live valuation works and what it tells you.
6 min